Comparison dashboard

Comparison dashboard

You’ve researched, scored, and validated several ideas. Now the hard part: choosing. The comparison dashboard puts your ideas side-by-side — not as opinions, but as evidence — with four complementary views that make the trade-offs visible.

Getting started

Pick the ideas you want to compare from the dashboard — select a few, or compare everything you’re working on. The dashboard then pulls together everything the platform already knows about each idea: PMF scores, research metrics, and survey responses. You don’t re-enter anything; the data comes from each idea’s research runs, PMF score, and survey responses.

This normalization is the key trick: research data comes in many shapes — a market size here, a growth rate there, a competitor count somewhere else. The dashboard extracts comparable metrics from that heterogeneous data so ideas can be ranked on the same scale. Where an idea has no data for a metric, it shows a clear “no data” marker rather than a misleading zero.

The four views

SWOT quadrant

Plots your ideas on a two-axis chart — for example, PMF score against market size — with four quadrants that color the picture:

• Pursue — strong on both axes. Your leading candidates.
• Explore — interesting on one axis, unproven on the other.
• Nurture — promising but not ready.
• Deprioritize — weak where it counts.

You can choose which metrics form the axes, and the chart auto-selects the first axis pair that has real data, so you never look at an empty chart.

PMF bar chart

Each idea’s PMF score as a horizontal bar, color-coded by category (strong, moderate, weak, none) and sorted from highest to lowest. The fastest possible answer to “which idea scores best?”

Radar chart

Compares up to five ideas across the six PMF dimensions at once — each idea is a polygon, so you can see at a glance whether an idea is strong everywhere, or spiky (great must-have, weak willingness to pay). Spiky ideas often hide the clearest action item.

Metrics table

A sortable table of the underlying numbers — PMF score, market size, growth, competitor count, survey responses, and more. Click a column header to sort, and scan down the ranking. This is where you verify that the pretty charts aren’t hiding anything.

How to use it for a decision

1. Scan the PMF bars — who’s clearly ahead and clearly behind?
2. Read the SWOT quadrant — confirm the leaders, and spot ideas that look good on one axis but weak on the other.
3. Check the radar chart — for the top two or three, where are the weaknesses you’d have to fix?
4. Sort the table — drill into the specific metric that matters most for your situation (revenue potential vs. ease of entry, say).
5. Take it to Decide — the dashboard gives you the evidence; the go/no-go decision turns it into commitment.

Tip

The dashboard is a lens, not an oracle. It ranks ideas on the data you’ve collected — if you’ve only researched one idea, that’s what you’ll see. Run the phases and surveys that matter, and the comparison gets sharper.

The comparison view pairs naturally with the scorecards & prioritization views: use those to weight your criteria, use the dashboard to confront the evidence — the best decisions come from seeing both at once.