Brand identity

A brand isn’t just a name — it’s the name, the mark, the colors, and the typefaces working together. The brand identity toolkit generates a complete starter identity for your idea in one click, so you can see it, share it, and use it in your exports — long before you hire a designer.

What you get

For each idea, the brand toolkit generates:

• Brand name — a short, memorable name (1–3 words) built from your idea’s description. If your idea name is already strong, it refines rather than replaces it.
• Logo — a simple, clean vector logo (SVG) that scales from a favicon to a pitch slide.
• Color palette — a set of brand colors chosen to fit your idea’s personality.
• Typography — a recommended heading and body font pairing.
• Brand vibe — a short written description of the personality the identity projects, so everyone is describing the same thing.

Everything is generated from your idea’s description and research, so the identity matches what you’re actually building — not a generic template.

Generate and regenerate

1. Open your idea and go to the Brand identity section.
2. Click Generate. The identity is created within seconds and saved to the idea.
3. Don’t like a direction? Click Generate again for a fresh take. Each generation starts from your idea’s context, and you can keep the version you prefer.

You can regenerate as often as you like — there’s no limit. Use a few rounds to explore different directions, then settle on one.

Review the pieces

The identity is shown as a full preview, not a list of files:

• Name — read it out loud; you’ll say it a thousand times.
• Logo — previewed at real size, and it stays crisp everywhere because it’s vector art.
• Colors — see the palette in action with the preview, and judge whether it fits your market (calm for B2B tools, bold for consumer brands, and so on).
• Typography — check the pairing on a sample of headings and body text.

Using your brand assets

The identity isn’t just for display. Once you have a brand profile, the same assets are reused across your exports:

• Branded PDFs — reports and exports carry your logo, palette, and typography instead of generic styling.
• Landing pages — AI-generated landing page copy and backgrounds can be produced in your brand’s style.
• Pitch and canvas exports — PowerPoint exports use your colors and name.
• Trademark checks — the brand name is the starting point for checking conflicts in the trademark registries before you invest further.

A suggested first session

1. Generate an identity and read the name out loud — does it sound like the company you want to build?
2. Regenerate once or twice and keep the direction you prefer.
3. Check the chosen name for trademark conflicts right away.
4. Export a branded document so you can see the identity working outside the editor.

What the identity is not

A generated identity is a strong starting point, not a finished brand system. Real brands are refined over time with a designer — but starting from a coherent name, logo, palette, and type pairing is far better than starting from a blank page, and it gives a designer something concrete to work from.

Tip

Generate your brand early in the validation process. A name you can see and share makes every other conversation — with co-founders, survey respondents, and test customers — more concrete.