Scorecards & prioritization

Scorecards & prioritization

The PMF score tells you whether one idea fits its market. But most founders hold several ideas, and the real question is: which one do I work on next? Scorecards and prioritization frameworks answer that question with math instead of mood.

Idea scorecards

A scorecard is a weighted matrix that scores an idea against the criteria that matter to you. Five criteria ship by default:

Criterion	What it captures	Default weight
Market size	How big is the opportunity?	25%
Team fit	How well does this match your skills and interests?	20%
Moat	How defensible is the position?	20%
Revenue potential	How much money can it make?	20%
Passion	How motivated are you to spend years on it?	15%

Score each criterion, and the card computes a weighted total. Because the criteria and weights are yours, a scorecard can capture things a pure market analysis can’t — like the fact that you hate the space, or that you have a unique unfair advantage in it.

Prioritization frameworks

For quick triage across many ideas, three classic frameworks are built in. They trade rigor for speed — use them to sort, then dig into the top few.

ICE — quick triage

Impact × Confidence × Ease — score each factor 1–10, multiply, and rank. It’s deliberately simple: three gut-feel numbers that force you to be honest about impact, how sure you are, and how easy it would be. Best for rapid sorting of a long list of ideas.

RICE — for validated ideas

Reach × Impact × Confidence ÷ Effort. RICE adds an audience-size estimate (Reach) and divides by Effort, so it accounts for how much work each idea actually requires. Use it once you have research to estimate reach — it’s the most realistic ranking of “what should I do next.”

PIE — for marketing priority

Potential × Importance × Ease. PIE is designed to prioritize marketing effort: which product or campaign will move the needle fastest. Use it when you’ve already chosen what to build and need to decide where to push.

Scoring and ranking multiple ideas

1. Go to the Scorecards or Prioritization view.
2. Select the ideas you want to rank — you can score them from the same screen, or let the views pull in scores you’ve already entered.
3. For scorecards: adjust criteria or weights if your default doesn’t fit, then score each idea’s criteria.
4. For frameworks: enter the ICE/RICE/PIE factors per idea.
5. The views rank your ideas automatically, so the strongest rises to the top.

The ranking is recalculated as you adjust numbers, so you can play with inputs and see instantly what would change the order — which is itself a useful honesty check. “I’d have to score Competitor B’s ease at 8 for it to win — do I actually believe that?”

Note

Scores are per-idea and stored with the idea, so your scorecard ratings stick around. Re-score after research or validation changes your understanding — stale scores are as dangerous as no scores.

Putting it together

A sensible order of operations:

1. ICE the full list to cut it to a handful.
2. Scorecards the handful against your personal criteria.
3. Research the survivors, then RICE them with real reach and effort estimates.
4. Validate the winner, then use PIE to plan the launch push.

The comparison dashboard complements these frameworks by showing the shortlisted ideas side-by-side with their research and PMF data — so the final choice is based on evidence, not a single number.