Attachments

During research you’ll constantly run into valuable material that doesn’t come from a built-in research phase: a competitor’s pricing page, a whitepaper, a market report PDF, an investor deck, a product spec. The attachments toolkit gives every one of those materials a home inside your idea — and then extracts what’s useful from it automatically.

The flow at a glance

1. Add a file or URL to your idea.
2. Text is extracted automatically.
3. An AI analysis summarizes it and classifies where it belongs.
4. One click enriches your existing research with the insights.

Add files or links

From the Attachments section of your idea’s research page:

• Upload a file — PDF, Word documents, spreadsheets, presentations, text files, CSV, or images. Just drag and drop.
• Paste a URL — any web page. idea_builder fetches the page and pulls out the main content.

Each attachment shows its name, type, size, and date, and you can download the original file or delete it anytime.

Text is extracted automatically

Behind the scenes, every attachment goes through text extraction — PDFs page by page, spreadsheets cell by cell, slides slide by slide, images via OCR, web pages from their main content. You don’t have to do anything; the extraction status appears on each attachment so you can see when it’s done.

This matters because text is what makes an attachment searchable and analyzable. A PDF that sits in a folder might as well not exist; a PDF with extracted text becomes part of your idea’s knowledge.

Get an AI analysis

Once the text is extracted, an AI analysis runs automatically:

• A 3–5 sentence summary of what the material says
• A classification of which part of your research it relates to (trends, competitors, audience, market sizing, and more)
• Structured insights — key statistics, competitor names, market data, risks, opportunities, and target-customer signals

You can re-run the analysis anytime after adding new context or correcting a summary.

Enrich your research runs

The real payoff is what happens next. For each attachment you can add its insights to your research:

• Enrich an existing run — if the analysis relates to a research phase you’ve already completed (say, competitor analysis), one click appends the extracted insights to that phase’s results. Your existing research is now smarter, and you keep a single source of truth.
• Create a new analysis bubble — if the material doesn’t fit an existing phase, the analysis becomes its own research result you can review like any other.

The flow is designed so nothing you upload is wasted: every attachment contributes to your idea’s research record, and everything stays attributable back to the source document.

What attachments are good for

• Competitor websites and pricing pages captured before a competitor deep-dive
• Market reports and industry whitepapers feeding your market sizing
• Investor decks you’re benchmarking against
• Specification documents for the product you’re planning
• Interview notes or survey PDFs you want on the record

Tip

Upload competitor pricing pages before you run a pricing comparison, and market reports before market sizing — the AI has the material to work from and your analyses get sharper.