Welcome to idea_builder
idea_builder is an AI-powered startup validation platform for founders. It takes a raw idea and runs it through a complete validation pipeline — market research, audience feedback, competitor analysis, and financial modeling — so you can decide whether to build it, pivot it, or kill it, based on evidence instead of guesswork.
What you can do
Section titled “What you can do”- Research — run an idea through seven research phases that cover trends, market sizing, your audience, competitors, and more.
- Score — get a product-market fit (PMF) score with six weighted dimensions, plus scorecards and ICE/RICE/PIE prioritization.
- Validate — survey real people, run fake-door tests, and build landing pages to test demand before you spend months building.
- Compare — put several ideas side by side in a comparison dashboard with normalized metrics.
- Decide — turn the evidence into a go / no-go decision, and export your work as PDF, PPTX, or Google Sheets.
The seven research phases at a glance
Section titled “The seven research phases at a glance”- Trend Discovery & Market Sizing — spot rising trends and size the opportunity (TAM/SAM/SOM).
- Audience & Community Research — understand who your customers are and what they say.
- Customer Interviews & Validation — test demand with surveys, fake-door pages, and landing pages.
- Competitor Analysis — map the competitive landscape, keyword gaps, pricing, and positioning.
- MVP Testing & Planning — build canvases, plan the MVP, and draft your pitch deck.
- IP & Brand — check patents and trademarks and build your brand identity.
- Founder’s Operating System — the financial and equity toolkit: runway, valuation, cap tables, and more.
How validation works, end to end
Section titled “How validation works, end to end”The pipeline is a five-stage journey that turns an idea into a decision:
- Research — you run the seven research phases above to gather evidence about the market, your audience, and your competitors.
- Score — the evidence feeds a product-market fit score and scorecards you can use to rank ideas.
- Validate — you test the idea with real people: surveys, fake-door tests, and landing pages that measure actual demand.
- Compare — you put your ideas side by side to see which one deserves your time.
- Decide — you make the call: build, pivot, or kill — backed by the evidence you’ve collected.
You don’t have to complete every stage in order, and you can revisit any stage as you learn more. The pipeline just makes sure nothing important is skipped.
Who it’s for
Section titled “Who it’s for”idea_builder is built for founders from the pre-launch idea stage through early growth — solo founders, small founding teams, and venture studios that evaluate many ideas at once. You don’t need a research team or an MBA. If you have an idea you’re not sure about, this is the tool for you.
Where to go next
Section titled “Where to go next”The validation pipeline overview walks through the five stages of the pipeline — research, score, validate, compare, and decide — and links to a detailed guide for each one.
Not sure where to start? Follow the Get Started pages in order — they take you from account creation to your first validated idea in under an hour.