Audience panels

Audience panels

A survey without respondents is a document. Audience panels are your address book of potential customers — the people you’ll send your surveys and interview requests to.

What a panel is

A panel is a contact list attached to your workspace. Each contact is a person you might validate with: a potential customer, a domain expert, a user of a competing product. Contacts are simple — email, name, and tags — but tags make them powerful, because they let you slice the list by segment.

Panels are scoped to you: the contacts you build are yours, and they’re not shared with other users of the platform. You decide who’s on the list and how their information is used.

Building a panel

There are two ways to add contacts:

Import from CSV

If you already have a list — a spreadsheet of leads, an export from another tool, or contacts you’ve collected — import it. The import accepts a standard spreadsheet format with columns for email, name, and tags, so your existing lists come in intact. You can import as many lists as you like.

Add individually

For small lists, add contacts one at a time directly in the app. Useful when you’re starting out and hand-picking the first ten people who match your ideal customer profile.

Organizing with tags

Tags are the key to targeted validation. Tag contacts by anything that matters for your research:

• Role — cto, marketing, founder
• Industry — fintech, saas, ecommerce
• Relationship to your idea — competitor-user, early-adopter, skeptic

Then, when you send a survey, choose a tag and the survey goes to exactly the right people — no more emailing your whole list with questions that only make sense for a third of them.

Sending surveys to a panel

1. Create or open a survey.
2. Choose built-in delivery and pick your panel.
3. Narrow the audience with a tag filter if you want a specific segment.
4. Publish — the platform generates a shareable link and sends it to the selected contacts.

Responses come back into the survey’s analytics, and (once you have enough) flow through the PMF auto-bridge into your PMF score.

Note

Respect your contacts. Panels work because they’re a real relationship: keep lists up to date, honor unsubscribe requests, and don’t treat a panel as unlimited survey fodder. Quality respondents are worth more than volume.

Panels beyond surveys

Contacts don’t only receive surveys. They’re also the natural pool for customer discovery interviews — you can attach a contact to an interview session and track the conversation against their profile.

A practical flow

1. Import your best existing list — even 20–50 well-chosen contacts is enough to start.
2. Tag them by role and industry as you go.
3. Generate a survey targeting your riskiest assumption.
4. Send it to the most relevant tag segment.
5. Read the responses, then interview the most interesting respondents one-on-one.

The bigger and better-segmented your panel grows, the faster your validation loop becomes — which is exactly the point.